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Logo + Packaging

The goal was to give Mara’s Pasta, which was US-based and grown, a vibrant update in the highly competetive organic food shelf space.

In a category flush with neutral tones, Mara’s aims to stand out with bold, locally-focused packagaing.

Using the map, we highlighted the farms where MaraGrains™ are grown right on the cansiter to showcase a product that is not only healthy, but completely local to the US market.

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